How Often Should You Create Blog Posts?
The general answer to this question is: “As often as possible.” An active blog will keep readers coming back - especially if what you write is interesting to your readers. If you only write once a month, there will be very little incentive for regular readers to come back and check your content.
On the other hand, if you write new material every couple of days, and you encourage an active dialogue with your readers, then they will come back more often and you will gain a loyal following of regular readers.
At one end of the spectrum, some bloggers like to write detailed and fairly complicated articles. In that case it is unrealistic to think you can create new posts every day. You will find it is just not possible.
This is one good reason to make the tone and approach of your blog less formal and more conversational. Make your posts less like “articles” and more like comments or “thoughts”.
When blogs were first developed a few years ago they were a way for people to share ideas quickly. An important feature of early blogging was the way bloggers would link to other resources - other blogs, articles, websites of interest, etc. So these blogs contained a lot of quick “reviews” and links to other bloggers who were writing about mutually interesting stuff.
In some ways this conversational function of blogging has been overtaken by other social networking sites such as Twitter and Myspace where the emphasis is on “here’s what I am doing right now”. These sites are not meant to contain deep and involved content. They are generally light and often frivolous by design.
The best blog content is probably somewhere between detailed “articles” and frivolous content. Think of a blog post not as an article, and not as a random thought either, but more as a “report” or “comment” on some topic.
Stay with your general theme as much as you can. Look for other blogs that share your focus, news items about your areas of interest, or original articles on some topic within your niche. Keep your posts relatively short - say, about 150 to 300 words. Express your opinion rather than just regurgitating what other people say.
That way you’ll find lots to write about, and you will be able to create interesting posts more often - to keep your readers coming back.
